SIERRA RECOVERY, BOILERPLATE AND APPROVED DESCRIPTIONS
========================================================

Cleared for publication. Use any of these verbatim without asking. They are
written to be accurate rather than flattering, so please do not add superlatives
to them.


ONE LINE (24 words)
-------------------
Sierra Recovery is a registered residential addiction treatment centre in
Malaga province, Spain, treating English-speaking clients on a 28-day
programme priced at GBP 9,900.


SHORT (56 words)
----------------
Sierra Recovery is a residential addiction treatment centre near Humilladero
in Malaga province, Andalusia. It is a health centre registered with the Junta
de Andalucia under N.I.C.A. 67331. The programme runs 28 days in English, with
three structured therapy groups a day and individual therapy three times a
week, and is published at GBP 9,900. Sierra neither pays nor accepts
referral fees.


FULL (118 words)
----------------
Sierra Recovery is a residential addiction treatment centre at Cortijo
Ferradores, near Humilladero in Malaga province, Andalusia. It is registered
with the Junta de Andalucia as a health centre under N.I.C.A. 67331, in the
care unit for the treatment of drug dependency, and its registration can be
checked by anyone on the SICESS and REGCESS public registers.

The 28-day programme is delivered in English and combines three structured
therapy groups a day, individual therapy three times a week, and a seventeen
module psychoeducation curriculum adapted from the methodology of PROMIS
Clinics in the United Kingdom. Equine-assisted and holistic work form part of
the week. The price is published in full at GBP 9,900. Sierra does not
detoxify on site, does not publish a success rate, and neither pays nor
accepts referral fees.


THINGS TO GET RIGHT
-------------------
Sierra is a registered health centre with a supervised treatment residence.
It is not a hospital, not a psychiatric hospital, and not a detox unit.

It is regulated in Spain. It is not CQC registered, and it should not be
described as such. The CQC regulates providers in England.

"The Regulation Model" is Sierra's adaptation of the PROMIS methodology. It is
not independently validated and should not be called proprietary, evidence
based in its own right, or clinically tested.

Sierra publishes no success rate and will not provide one.

The centre is about 45 minutes inland from Malaga airport. Antequera is the
nearest town of size.


PREFERRED LANGUAGE
------------------
Person first: "a person with an addiction" rather than "an addict", and
"a return to use" rather than a relapse framed as a failure.

Please write the price as GBP 9,900 or £9,900, for the 28-day programme.
It is the whole published price for the programme, not a deposit or a weekly
rate.
